As the market-leader we aim to set the standard in everything we do, and that includes environmental management through through the product life cycle from raw materials sourcing, product manufacture and consumer use. As part of our commitment to the environment, we’re also proud partners of Cool Earth – Europe’s fastest growing environmental charity.
Cool Earth, backed by both David Attenborough and Lord Stern, works with indigenous tribes to prevent threatened South American rainforest from being cut down.
Whether rainforests are cleared for logging or ranching, the result is the same: the release of CO2 emissions into the atmosphere.
Rainforest destruction accounts for six billion tonnes of CO2 each year, equivalent to the entire output of the USA. The climate change implications of clearing rainforest are staggering.
So far, Cool Earth has already saved over 200,000 acres from deforestation – an area larger than Middlesex. Protecting some 46 million trees has prevented over 52 million tonnes of CO2 emissions.
Cool Earth stands out from other environmental organisations by implementing real affirmative action, rather than being merely a pressure group or campaigning body. It protects areas in imminent danger of being cleared, in such a way that this then forms a protective blockade for tens of thousands of acres of adjacent forest.
It funds a local trust, making the local community the legal custodians of the land, and uses community rangers and satellite imagery to monitor and protect the rainforest 24/7 from illegal activity.
BAL is proud to be the only company in the UK and Republic of Ireland supplying tile adhesives, grouts and preparation products to the construction industry to protect rainforest via Cool Earth.
Through our partnership with Cool Earth, every single square sack of adhesive or grout sold can make a positive contribution to fighting climate change.
Before partnering with BAL in 2011, Cool Earth carried out a thorough audit of the company’s environmental credentials: its policies, its activities and its achievements.
Following exhaustive checking, Cool Earth appointed BAL as its official partner, joining such organisations as Tesco, the Co-operative Bank, Brother, Morgan Stanley and Talk Talk. It also joined more than 130,000 individual supporters worldwide, from every walk of life.