The expertise behind the trusted BAL range of tiling adhesives and grouts is also always on hand to offer technical advice and support, whether you’re a professional fixer, contractor, specifier, architect or homeowner.


Technical Advisory Service

No other brand can offer you the benefits of so much experience and expertise based on more than 50 years of heritage in ceramics.

The BAL Technical Advisory and Specification Service (TAS) handles approximately 50,000 queries annually – providing FREE assistance, advice and specifications for all aspects of tiling installations.

To contact the BAL Professional Enquiry Line:

Tel: 03330 030 160 (calls charged at local rate, included under free call packages on mobiles and landlines)

For all General Enquiries:

Tel: 01782 591 120


On-site advice and training

Supporting our Technical Advisory Service is our Training and Technical Support Team who are available to offer practical knowledge, training and on-site support for large projects.

As ex-fixers themselves, they are in the perfect position to answer your queries about our products or your installation.


Steve Davies - Head of Training and Technical

After completing an apprenticeship in Floor Laying & Ceramic Tiling, Steve went on to become a self-employed installer, fitting all types of floorcoverings. After more than 25 years working on sites across Shropshire, Cheshire and Wales, Steve qualified as a tutor in 2008. Steve joined our sister company ARDEX in 2014 and was instrumental in setting up the ARDEX Training Academy in Stoke-on-Trent.
TEL: 07817 470074

Dave Rowley

Dave has over 27 years’ experience in tiling, having joined the industry upon leaving school and gaining a City & Guilds Advanced Craft qualification in wall and floor tiling through an apprenticeship. He is also Lead Judge for the wall and floor tiling section of SkillBuild, the national construction competition for apprentices run by the CITB.

Lino Ciriaco

Lino has been with the company for more than 15 years and has more than 30 years’ experience in the tiling industry having begun his career in the tiles department of Gardiners Home Improvement Centre. He rose to Merchandising Manager at Tileflair before moving to BAL as a PST in 2000.
TEL - 07970450214

James Hailstones

James has more than 25 years’ experience in the industry having first worked as an Apprentice Tile Fixer for his father. James ran his own wall and floor tiling business for more than 14 years before joining BAL as a Product Support Technician in August 2008.
TEL - 07970450200

Vince Ruffini - South East

Vince began his tiling career at the age of 17 when he joined his father’s bathroom renovation business. After gaining his City & Guilds qualification in Wall & Floor Tiling at the Skills Centre he moved on to teach the Level 2 course himself. As a former TTA Committee Member Vince was instrumental in creating an Experienced Worker Route (EWR) course to allow experienced fixers to gain qualifications through a fast-track program, before joining our sister company ARDEX in 2016.
TEL: 07736 638536

Ian Lawton - East

Ian began his career in the flooring industry at the age of 18, gaining experience in the high end retail carpet sector, before joining a commercial flooring company and sub-contracting for some of the largest companies in this field. Before joining our sister company ARDEX in 2002 as a Technical Advisor, Ian built up extensive knowledge and experience of the flooring industry by working on national and European projects.
TEL: 07815 525123

Phil Wilkinson - North

Phil joined our sister company ARDEX in 2019 after many years of running his own flooring company Prestige Flooring.
TEL: 07736 638536