Specification Support Team

Specifying the right tile adhesive is crucial to the success of your project, but with hundreds of adhesives on the market choosing the right product can seem a complex process.

Varying tile types, substrates and environmental conditions each influence the adhesive needed, so it makes sense to speak to experts like BAL to solve your specifier challenges.

In BAL you can call on a company in its fifth decade of specification support. We understand the challenges and pressures faced by specifiers and architects, which is why we provide a complete NBS M40 specification writing service for your tiling project.

Contact our specification support team for straight-forward advice and specification support, whatever stage you’re at.

Our team have many years’ experience working with architects and specifiers to ensure their projects look fantastic – and more importantly stand the test of time.

As part of the global ARDEX Group, BAL’s specification team has a successful track record in the specification of tiling and flooring solutions, and have worked on a number of the world’s most prestigious projects within the transport, leisure, retail, education and health sectors, including the London Olympic Park Aquatics Centre, The Burj Tower and the recent multi-million pound refurbishment of The Savoy Hotel.

Our team helping you

Adam Willmott - Senior Business Development Manager

Adam Willmott has extensive experience in the tiling industry. From starting as an apprentice wall and floor tiler in 1982 through to joining ARDEX UK as a Business Development Manager, he has made a success of all the projects he’s been involved with. During his time as a wall and floor tiler, he worked on several London Underground projects which include Piccadilly Circus where he teamed up with his Father and Brother on this award-winning project. After spending 13 years managing a tile contracting company, he joined the ARDEX Group in 2014 as a Business Development Manager. Since then, he has been working closely with architects, specifiers and contractors, as well as complementary manufacturers, to specify the best materials for the projects he’s been involved with.
TEL: 07771 543613

Natasha McWeeney

Business Development Administrator.

TEL: 01440 714939

Keith Pearce - London and East of England

Keith has nearly 30 years’ experience in the construction industry, including 26 years at CEMEX – one of the UK’s leading suppliers of cement, ready mix concrete, screeds and aggregates. He held numerous roles including technical manager, training advisor and operations supervisor. Latterly involved in working with architects closely on specifications Keith brings a wealth of technical experience to the role.
TEL: 07800 550460

Mark Chatfield - East of England, London, South East

Mark has 14 years experience selling sanitary ware and ceramic and porcelain tiles to the retail industry, working with Property Developers, Main Contractors and Tiling Contractors. Mark has worked on specifications with Interior Designers and Architects, on projects such as Kellogg Tower, Barnes Village, Brent House, Crown Plaza and Sutton Point.
TEL: 07736 131529

Julian Clarke - Midlands

Working throughout the Midlands and Northern Ireland dealing with Architects, Local Authorities, Main Contractors and Sub Contractors, Julian started a specification at ARDEX for 6 years being heavily involved in the McDonald’s national refurbishment contract. He then moved back into sales for a commercial soft flooring manufacturer for nearly 10 years with the aim to set up a specification team that sadly did not materialise. Julian re-joined ARDEX UK this year as part of the Business Development Team, saying it was fantastic to be back with a company that really are seen as quality solution providers throughout the flooring, tiling and construction industry.

Ian McCall - Scotland

Ian has been involved in the Construction Industry his whole working life. He started a Joinery apprenticeship at 17 years old and worked for over 20 years in all aspects of the trade before entering sales with Wurth U.K, Polyflor and Tarkett where he worked in the Residential Business Development Team.

He’s been involved in projects across Scotland and the North of England specializing in Residential, and Student Accommodation as well as working within the Modular/Caravan Industry. He’s taken a pivotal role in some truly unique projects, including the VR-EP Platform for Designing with Dementia, and also large projects such as Engine Yards in Edinburgh for Places for People, offering a broad spectrum of housing from Luxury Penthouse apartments to local authority housing. He has also been involved in the offsite modular build project at Leeds Meynell (in Holbeck) which is the UK’s biggest fully modular council housing and apartment scheme to date.