Specification Support Team

Specifying the right tile adhesive is crucial to the success of your project, but with hundreds of adhesives on the market choosing the right product can seem a complex process.

Varying tile types, substrates and environmental conditions each influence the adhesive needed, so it makes sense to speak to experts like BAL to solve your specifier challenges.

In BAL you can call on a company in its fifth decade of specification support. We understand the challenges and pressures faced by specifiers and architects, which is why we provide a complete NBS M40 specification writing service for your tiling project.

Contact our specification support team for straight-forward advice and specification support, whatever stage you’re at.

Our team have many years’ experience working with architects and specifiers to ensure their projects look fantastic – and more importantly stand the test of time.

As part of the global ARDEX Group, BAL’s specification team has a successful track record in the specification of tiling and flooring solutions, and have worked on a number of the world’s most prestigious projects within the transport, leisure, retail, education and health sectors, including the London Olympic Park Aquatics Centre, The Burj Tower and the recent multi-million pound refurbishment of The Savoy Hotel.

Our team helping you

Andrew Reid - Global Business Development Director

Andrew has over 25 years experience of working in Specification sales and joined ARDEX in December 2008 having previously worked as an International Business Development Manager, selling technical floorcoverings in the Transport and Military sectors. Since joining ARDEX Andrew has worked on a great number of projects and helped secure a variety of prestigious projects including The Aquatics Centre built for the London 2012 Olympic Games, The Royal Commonwealth Pool in Edinburgh, and the refurbishment of The Tollcross Aquatic Centre for the Glasgow 2014 Commonwealth Games. Andrew heads up the team in the UK and is also leads the Global Project Services Corporate Unit for the ARDEX Group with specification specialists situated globally to assist specifiers and global organisations.

Natasha McWeeney

Business Development Administrator.

TEL: 01440 714939

Seyi Babatola - National Surfaces and PanDOMO, Global Services

Seyi Joined ARDEX in April 2019 as a Business Development Manager, coordinating international projects and promoting the ARDEX range of polished concrete toppings and wall finishes to interior designers, architects and contractors. Seyi gained a degree in Accounting and Finance, at Canterbury Christ Church University before moving into a career within sales, selling power tools, anchors, fixings, direct fastenings and online asset management solutions to contractors and subcontractors, within the construction industry, working on projects such as Barking 360, The International Quarter, the Manhattan Loft Garden and Stratford East Village.
TEL: 07930 567681

Keith Pearce - London and East of England

Keith has nearly 30 years’ experience in the construction industry, including 26 years at CEMEX – one of the UK’s leading suppliers of cement, ready mix concrete, screeds and aggregates. He held numerous roles including technical manager, training advisor and operations supervisor. Latterly involved in working with architects closely on specifications Keith brings a wealth of technical experience to the role.
TEL: 07800 550460

Adam Willmott

Adam Willmott has extensive experience in the tiling industry. From starting as an apprentice wall and floor tiler in 1982 through to joining ARDEX UK as a Business Development Manager, he has made a success of all the projects he’s been involved with. During his time as a wall and floor tiler, he worked on several London Underground projects which include Piccadilly Circus where he teamed up with his Father and Brother on this award-winning project. After spending 13 years managing a tile contracting company, he joined the ARDEX Group in 2014 as a Business Development Manager. Since then, he has been working closely with architects, specifiers and contractors, as well as complementary manufacturers, to specify the best materials for the projects he’s been involved with.
TEL: 07771 543613

Mark Chatfield - East of England, London, South East

Mark has 14 years experience selling sanitary ware and ceramic and porcelain tiles to the retail industry, working with Property Developers, Main Contractors and Tiling Contractors. Mark has worked on specifications with Interior Designers and Architects, on projects such as Kellogg Tower, Barnes Village, Brent House, Crown Plaza and Sutton Point.
TEL: 07736 131529

Richard Marden - South Wales and South West

With over 35 years’ experience in the flooring and construction industry. Richard started as an apprentice floorlayer in 1985, spending 15 years “on the tools”, seven of which were self-employed. In 2000 he moved into retail sales as an estimator/planner and then 18 months later he commenced his career as an Area Sales Manager for two of the largest flooring distributors in the UK.

In November 2015 Richard joined the ARDEX Group as an Area Sales Manager, developing sales through our partners in distribution offering and organising training, technical and site support, moisture testing and writing recommendations for the contractors and retailers on his area.
He joined the team as a BDM in 2020 at the start of the first lockdown to provide support to team.
TEL: 07866 910950

Scott Peaurt - North West

Scott has over 12 years of experience in the flooring industry working for two major manufacturers, one vinyl floorcoverings, the other commercial carpet tiles. Scott has gained specifications by working with architects, specifiers and contractors on projects such as St George’s Quay Student Accommodation, Manchester City training ground, Piccadilly Place-The Hub, Astra Zeneca and many other projects in a diverse mixture of market sectors.

Scott joined the ARDEX Group as a Business Development Manager in 2020, working with architects, specifiers, contractors and complementary manufacturers to provide support and help advise and ensure that the most suitable ARDEX product is chosen for the specific requirements of each project.
TEL: 07966 646232