Sales Managers

BAL has 11 Area Sales Managers across the country who are skilled in delivering product and project support to architects, contractors, fixers and distributors.

No other brand can offer you the benefits of so much experience and expertise based on more than 50 years of heritage in tile adhesives and tiling.

Contact our Area and Regional Sales Managers for product support, trade events or project resolution.


Lewis Lupton - ASM North East

Lewis joined BAL in 2012 after an extensive career as a tiler, first joining the industry in 1996 at a family-run plastering business with specialism in wall and floor tiling. Lewis is a qualified assessor and also holds a Certificate of Education allowing him to teach adults in tiling techniques.
TEL - 07970450192
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John Hunter - ASM Scotland

With more than 20 years experience in construction and tiling sector, John is the perfect person to help you with your tiling project. He has experience working with high-end specifications with contractors, distributors, regionals developers and housing associations throughout Scotland and NE England.
TEL: 07970450215
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John Stewart - RSM Yorkshire

John has more than 30 years' experience in the construction sector working with contractors, specifiers, merchants and retailers on small and large domestic and commercial projects across the North.
TEL: 07970450212
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Keiron Birch - ASM West Midlands and Wales

Keiron joined BAL more than 10 years ago. He previously worked in the tile retail sector for more than 25 years.
TEL: 07792470430
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Geoff Cavell - ASM East Midlands

Geoff joined BAL in 2017 after working as a tiler for many years in his family tiling business. Originally from Sheffield, Geoff took over his fathers tiling business Cavell Tiling in Worksop after beginning as an apprentice.
TEL - 07791146932
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Dave Moore - ASM for North West and North Wales

David Moore joins BAL after previously working in the builders’ merchants’ sector. He is also a trained plumber.
TEL: 07970450231
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Allan Garland - ASM South West

Allan has extensive experience working with fixers, contractors, architects, designers, local authorities and flooring contractors on high value commercial and domestic projects. Highly experienced, he has worked in the tiling sector for more than 10 years.
TEL: 07792470402
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Andy Oates - ASM Herts and Middlesex

An experience tiler with nearly 20 years' experience, Andrew was awarded Tile Fixer of the Year 2015 by The Tile Association. Qualified to NVQ Level 2 from Lambeth College, he started his career a Moderna before joining Wilson & Wylie Contracts Ltd and then Storford Tiling and Marble. He founded Woodford Tiling in 2016. TEL - 07970450201
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Carl Cox - ASM Kent, Sussex

Carl joined BAL from a large tiling distributor in East Anglia working with tradesman on all aspects of tiles and tiling. He has worked in the tiling industry throughout his career.
TEL: 07970450197
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Nick Harman - RSM Berks, Bucks, Oxon, Surrey, Hants

Nick Harman has more than 20 years experience in construction sales and specification, working with contractors, sub-contractors and distribution partners on major project throughout the home counties.
TEL: 07970 450209
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Chris Sawyer - ASM East Anglia

Chris joined BAL in 2022. Previously he worked as an Area Development for Würth UK - working closely with installers, contractors and distributors in tools and fixings.
TEL: 07821654311