Sales Managers

BAL has 12 Area Sales Managers across the country who are skilled in delivering product and project support to architects, contractors, fixers and distributors.

No other brand can offer you the benefits of so much experience and expertise based on more than 50 years of heritage in tile adhesives and tiling.

Contact our Area and Regional Sales Managers for product support, trade events or project resolution.


Lewis Lupton - ASM North East

Lewis joined BAL in 2012 after an extensive career as a tiler, first joining the industry in 1996 at a family-run plastering business with specialism in wall and floor tiling. Lewis is a qualified assessor and also holds a Certificate of Education allowing him to teach adults in tiling techniques.
TEL - 07970450192

John Hunter - ASM Scotland

With more than 20 years experience in construction and tiling sector, John is the perfect person to help you with your tiling project. He joined BAL from Capitol Tile Supplies, and previously worked for 15 years with Johnson Tiles where he developed high-end specifications with contractors, distributors, regionals developers and housing associations throughout Scotland and NE England.

John Stewart - RSM Yorkshire

John has more than 30 years' experience in the construction sector and previously worked for Marcrist International. He previously held roles with Travis Perkins and Anglo Building Products.

Keiron Birch - ASM West Midlands and Wales

Keiron joined BAL more than 10 years ago. He previously worked as an Area Sales Manager with Topps Tiles for more than 25 years.

Geoff Cavell - ASM East Midlands

Geoff joined BAL in 2017 after working as a tiler for many years in his family tiling business. Originally from Sheffield, Geoff took over his fathers tiling business Cavell Tiling in Worksop after beginning as an apprentice.
TEL - 07791146932

Michael Maher - ASM M5 and M40 Corridor

Michael has extensive field sales experience joining from independent boiler manufacturer Ravenheat where he managed relationships with local and national merchants including Travis Perkins, Grafton Group, Plumbase and Selco. He previously worked at a sales representative for MSC Industrial Supply Company.

Andy Oates - ASM London

An experience tiler with nearly 20 years' experience, Andrew was awarded Tile Fixer of the Year 2015 by The Tile Association. Qualified to NVQ Level 2 from Lambeth College, he started his career a Moderna before joining Wilson & Wylie Contracts Ltd and then Storford Tiling and Marble. He founded Woodford Tiling in 2016.
TEL - 07970450201

Simon Harding - RSM East Anglia

With an extensive career in the tiling industry, Simon has worked for companies including Solus Ceramics, Ceramic Tile Distributors (CTD) and Colchester Tiles. He joins BAL from Johnson Tiles where he worked with the housebuilding sector in the south.

Richard Homan - ASM Kent and Sussex

Richard first began his career at Topps Tiles in 1992 and has since worked for Tiles Direct Ltd and Screwfix. He joined BAL in 2016.

Nick Harman - ASM Berks, Surrey, Hants